Getting Started with Social Media – Part 1

online marketing services, social media marketing, online marketing services houston

Social Media Logotype BackgroundDue to the popularity of social media sites there is a new job opening for social media managers. The role of a social media manager is to help businesses and individuals get started with social media. The client receives help with creating their accounts and profiles and in creating suitable content for each platform.

Many companies hire a social media manager as they either don’t have the time to set up their own accounts or they don’t know how to get started.
Before you create your social media accounts it is important to think about how you want to use them. This is very true if your main purpose is for promoting your business.

It is really helpful to figure out what your main objective is. What is it that you want to achieve by using social media?

 

Your choices could include:

  • getting your customers and clients to interact on your site
  • branding yourself as an expert
  • creating a business image
  • building brand recognition
  • creating local exposure

Your next step is to know and understand who your target market is. As with any marketing event you will get better results if you run a targeted campaign. This way you can expect to get quality leads and/or visitors to your sites. If possible try and create a list of the various types of people you want to have visiting your site. Sometimes it helps to make this list as detailed as possible.
You may want to include:

  • Age range of prospect
  • Education
  • Financial income
  • Location
  • Specific interest

When doing market research any successful company is going to know what their competition is doing. The same goes for social media, check out the sites of your competitors.
It is perfectly acceptable for a company to put together some form of competitive analysis so why not do the same before setting up your social media sites?

To do this just search for your competitor by name and follow the links to the various social sites, don’t forget to check out their LinkedIn profile as well. If you like you can follow these people or just check to see how they use their sites.

Things to look for include:

  • Do they have lots of likes?
  • Do they receive tons of comments?
  • Are they using graphics and images?
  • How often do they post?
  • Do they run giveaway events or offer special discounts or coupons?

If you find that your competitor is getting plenty of activity on their site then you want to apply the same basics to your profiles. Just be sure not to copy them, come up with your own unique angle and add your branding and your personality to it.

At the same time if they aren’t getting any activity then you have just discovered what not to do. Look for another competitor or similar business and take the time to learn how a successful business is creating interaction on their sites.

OnlineMarketingServicesLLC.com offers social media marketing services in the form of managers or simply strategy and set up.  Contact us today to get started or improve your social media interaction for your business.

 

Getting Started with Social Media – Part 1

online marketing services, social media marketing, online marketing services houston

Social Media Logotype BackgroundDue to the popularity of social media sites there is a new job opening for social media managers. The role of a social media manager is to help businesses and individuals get started with social media. The client receives help with creating their accounts and profiles and in creating suitable content for each platform.

Many companies hire a social media manager as they either don’t have the time to set up their own accounts or they don’t know how to get started.
Before you create your social media accounts it is important to think about how you want to use them. This is very true if your main purpose is for promoting your business.

It is really helpful to figure out what your main objective is. What is it that you want to achieve by using social media?

 

Your choices could include:

  • getting your customers and clients to interact on your site
  • branding yourself as an expert
  • creating a business image
  • building brand recognition
  • creating local exposure

Your next step is to know and understand who your target market is. As with any marketing event you will get better results if you run a targeted campaign. This way you can expect to get quality leads and/or visitors to your sites. If possible try and create a list of the various types of people you want to have visiting your site. Sometimes it helps to make this list as detailed as possible.
You may want to include:

  • Age range of prospect
  • Education
  • Financial income
  • Location
  • Specific interest

When doing market research any successful company is going to know what their competition is doing. The same goes for social media, check out the sites of your competitors.
It is perfectly acceptable for a company to put together some form of competitive analysis so why not do the same before setting up your social media sites?

To do this just search for your competitor by name and follow the links to the various social sites, don’t forget to check out their LinkedIn profile as well. If you like you can follow these people or just check to see how they use their sites.

Things to look for include:

  • Do they have lots of likes?
  • Do they receive tons of comments?
  • Are they using graphics and images?
  • How often do they post?
  • Do they run giveaway events or offer special discounts or coupons?

If you find that your competitor is getting plenty of activity on their site then you want to apply the same basics to your profiles. Just be sure not to copy them, come up with your own unique angle and add your branding and your personality to it.

At the same time if they aren’t getting any activity then you have just discovered what not to do. Look for another competitor or similar business and take the time to learn how a successful business is creating interaction on their sites.

OnlineMarketingServicesLLC.com offers social media marketing services in the form of managers or simply strategy and set up.  Contact us today to get started or improve your social media interaction for your business.

 

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